Saturday, June 2, 2012

A product with Soul...

http://www.youtube.com/watch?v=-G8fG1bKgQo&feature=relmfu

Yes, I am in love with my new iPhone 4S.  When I watched Mike McCue's YouTube video I keyed in on him saying that Apple products have soul, and that made me think about my phone.  I like the YouTube iPhone blerb I posted here because it shows a young person using it to accomplish dreams.  While I use my phone for general purpose use, plus a little for our Soc Med classes, I like how Apple put some soul into their advertisement. The iPhone 4S is like the Jaguaur, it's got style, does all kinds of things and has a digital lady assistant who does pretty much whatever you ask.  The first night I had the phone my son and I spent about a 1/2 an hour talking to Siri, also known as Shirley to us.  It was amazing, we had a hard time stumping her and we laughed like crazy at much of what she said.  Shirley has soul because Apple put it there, in the marketing, the product, the intent, all of that.  I don't know if they "ignored the data" as McCue suggests in his video, but I'm guessing that might be the case.  I've heard Steve Jobs just did what needed to be done to make he phone, he wanted the Jaguar, not the Toyota.